August 25, 2005
Will You Stop for This Moving Ad?
By Roland Hachmann in Digital Marketing, Other Advertising | 0 comments
Business Week mentiones a new form of interactive billboards (thanks).
Mirage’s “interactive motion panels” play “video” clips — albeit without the use of any electronics or moving parts — on seemingly standard advertising light boxes. Walk by, and the picture moves. Stop, and it stops with you.
This should bring outdoor advertising to a whole new level! Interactive billboards is certainly something that many advertisers dream about. Digital interactivity where you don’t expect it - that should get everybodys attention. As the examples in the article of business week demonstrate.
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