http://www.web-jungle.com/2005/08/01/the-blur-between-editorial-content-and-ads-is-not-only-happening-online/ Sun, 20 Jul 2008 19:25:04 +0000 http://wordpress.org/?v=2.5.1 http://www.web-jungle.com/2005/08/01/the-blur-between-editorial-content-and-ads-is-not-only-happening-online/#comment-18 Web Jungle » Blog Archive » The ever more blurry line between content and advertising Thu, 25 Aug 2005 20:26:05 +0000 http://www.web-jungle.com/?p=130#comment-18 [...] Within the internet, I already wrote about the fact that content and advertising merges slowly. Also in some newspapers this is the case, I found. But now, in Adage I found an article that states how ads are now part of the movies - or movie/show trailers, rather. So there are no 30″ clips any longer. There is no story wrapped around a product, but a story containing a product. Which would be old news if it was regular films, think of product placements. But in this case, the include the brands in trailers for upcoming shows… We’re trying to create an environment between shows and movies that’s so useful it’s TiVo-proof [...] [...] Within the internet, I already wrote about the fact that content and advertising merges slowly. Also in some newspapers this is the case, I found. But now, in Adage I found an article that states how ads are now part of the movies - or movie/show trailers, rather. So there are no 30″ clips any longer. There is no story wrapped around a product, but a story containing a product. Which would be old news if it was regular films, think of product placements. But in this case, the include the brands in trailers for upcoming shows… We’re trying to create an environment between shows and movies that’s so useful it’s TiVo-proof [...]

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