August 30, 2005
By Roland Hachmann in Digital Culture, Search Engine Stuff, Uncategorized | 0 comments
This was a comment to an article at AdJab, but you should also read this article:
I don’t think, the current discussion is about Google vs Microsoft competing on the same platform (software). I also agree, that Google doesn’t have a platform (yet).
I think this is about influence. And power. Microsoft was and is gaining influence [...]
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August 30, 2005
By Roland Hachmann in Digital Culture | 0 comments
Here is an interesting story about the current Flickr and Yahoo! situation:Flick Off!. Basic outline: Yahoo! bought Flickr in March this year and now announced, that all Flickr users will have to register with Yahoo! starting 2006, even if they had been with Flickr for a while.
A heated discussion of as many as 910 of [...]
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August 29, 2005
By Roland Hachmann in Online Advertising, Viral Marketing | 0 comments
Nike has a new campaign in France with a microsite on which you can watch 4 small video clips. Even though the films are nicely done, I got bored after the first two, because essentially, their all too similar. And for the “game”: I don’t understand it, but then again, my french isn’t too good. [...]
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August 28, 2005
By Roland Hachmann in Digital Culture, Digital Marketing | 0 comments
The Secret New York is a great idea of interactive sightseeing. There are several yellow arrows placed in NY with a phone number and a code. When you see one, you can call the number and type in the code. Then you hear a voice recording telling you all about this place and why it [...]
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August 28, 2005
By Roland Hachmann in Advergames, Digital Marketing, Mobile Marketing, Online Advertising | 0 comments
There is a several things online for the new movie cry_wolf. What I just tried is the online game that is a AIM messenger based cluedo type of game:
Cry Wolf� the Game pits two groups of unequally informed players against one another in a discussion-centered contest of survival. Within the multi-round game, the well-meaning [...]
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August 27, 2005
By Roland Hachmann in Blogs, RSS & Co., Interactive News, Web Toys | 0 comments
Well, I only wrote about Jon’s new application, and one day later I find Talkr via the online marketing blog.
With Talkr, you can add a little icon to your blog and whoever clicks on it will have your blog post read out by a very similar voice as in the tool of Jon. (I guess [...]
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August 27, 2005
By Roland Hachmann in Digital Marketing, Online Advertising | 0 comments
A new microsite of Saab has one of these great viral, upload your own little movie clip things. They’re all really short, 15-60 sec. But what I most wonder about:
they are all reallly well filmed and edited in terms of angles, motions, sound and voice, as if all of them send in well-eidted videos. This [...]
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August 26, 2005
By Roland Hachmann in Digital Culture | 0 comments
Via Darren I found this vlog that tries to be a news show: Rocketboom
It’s a nice vlog, with a presenter that has obviously not worked in this industry before. She’s nice looking, but not a TV anchorwoman, that’s for sure.
However, I guess, that we will see much more of these kind of personal newscasts. [...]
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August 26, 2005
By Roland Hachmann in Blogs, RSS & Co., Interactive News, Web Toys | 1 comment
Jon Aquino has written a software that will probably cause a big uproar in the digital community. I have not read about something like this before, which is surprising because it seems like such an obvious application:
Instead of downloading podcasts using RSS, have a piece of software that downloads your usuall RSS feeds and reads [...]
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August 26, 2005
By Roland Hachmann in Digital Marketing, Mobile Marketing | 0 comments
Adage writes, that Kraft offers recipes for iPods to download. Somehow I have heard similar stuff before. Can’t find it now, but there was a company in Japan, that sends recipes to mobile devices especially during the evening rush hours, so that commuters could read them while they’re on their way home.
What I [...]
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August 25, 2005
By Roland Hachmann in Digital Marketing, Other Advertising | 0 comments
Business Week mentiones a new form of interactive billboards (thanks).
Mirage’s “interactive motion panels” play “video” clips — albeit without the use of any electronics or moving parts — on seemingly standard advertising light boxes. Walk by, and the picture moves. Stop, and it stops with you.
This should bring outdoor advertising to a whole new [...]
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