Archive for July, 2005

A nice microsite from Sony for their k750 mobile phone cam focuses on the cam and the art of taking pictures. Just like the TV spot which you can also watch there. Amazing. Anything related to the phone, phone features, etc remains in the background.

what I do like, however, are the tips they offer for [...]

According to the NY Times (found here and here) Unilever is trying webisodes for it’s “I can’t believe it’s not butter” spray.It is done in the style of old-fashioned soap operas, with all the clichees, etc. (I am relying on the judgement of the sources above, as I am not too much into soap operas.) [...]

I have seen these before, but only once (and that was a special promotion for one product). Then I forgot about them again until I saw this today:

The link opens a “popup” with advertisement. We’re all used to sponsored links in the left- or righthand navigation. But they’re kept separate from any editorial content, even [...]

Watch me change of “The Gap” is a site with good ambitions and it just plays on the voyeuristic mind of everybody, doesn’t it?

You first select your avatar (male / female), then you choose body and face features, then you choose what clothes they should change into, and then: watch them dance and strip to [...]

Steve Rubel has an interesting post about 10 main trends he considers relevant in the near future:
[Quote]

1. The Long Tail - small players can collectively make up a market that rivals the giants. As Seth says, small is the new big. This applies equally for journalism as well as for marketers.
2. The Read Write [...]

OK, Monty Python is probably not responsible for this site, but they could have been nevertheless regarding all the design, animation and sounds of this campaign site of Nestea-Ice.What I particularly like about this site:- just a gadget, but hey: wheneverthe app is downloading something, the scale doesn’t count from 0 to 100%, but down [...]

For the new movie, wedding crashers, there is a really neat microsite up now.Whoever did this site (please let me know) has taken the idea further and let’s users crash the trailer. Kudos to the technical team - they have actually made it possible for people to paste their face into this trailer so that [...]

Yes, there was a redesign over the weekend. Not quite finished yet, so please don’t complain. I was just getting really tired of the old design…

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Burger King keeps putting out nice online stuff. I wonder if this is, once again, from CP&B? Couldn’t find that out just now…
On this sitelet, users can create their own comic strip based on the movie “fantastic 4″. You can choose the visuals, add your own copy in speechbubbles and some “sound bites” typical for [...]

The web isn’t very old, yet it is fast paced. I work in this business for 7 years (and use the internet for about 10), so in Internet years - which you can may be measure like the good old dog-years), this would be, well 49 years at least. (Given that thought, I should retire [...]

Something which I really like and posted about before: Diva Marketing blog had a good post about storytelling in Marketing.

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A nice experiment in terms of usability: a site, where you must not click. No, really. Everything is accessible via mouse-overs. And if you click, you are being told off for doing so. A bit too confusing at first, but it works. Will be intersting to see if such a navigation has a future…

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