May 18, 2005
3m with a brilliant interactive B2B campaign
By thecod in Online Advertising | 0 comments
At 3meverywhere.com 3m is boasting about the 50.000+ innovations. In a nice way, however, because the site is actually a lot of fun.
You enter an interactive movie telling a story, in which you have to find and pinpoint certain hotspots with your mouse - these hotspots obviously indicating 3m innovations. You’ll also get a short explanation every time you find one.
And if you don’t find all 15 you’re supposed to, you get a second try - while the game remembers the one’s you found so you only have to hunt down the spots you’re missing.
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