Archive for May, 2005

Some articles about shifts to new media:

the nytimes warns advertising agencies that clients are faster in adopting to new advertising opportunities (online being only one option) than the regular ad agency. Disappointing for agencies - they also state the while agencies used to push clients, it’s now the other way around…
The WSJ warns the new [...]

Again, something from BK: the sithsense. Lord Vader guesses your thoughts. It took him 17 questions to guess what I was thinking. Which was nothing in particular at first and turned into something concrete while I was answering his questions. Funny - did he influence my mind at the same time Disturbing: at the [...]

At 3meverywhere.com 3m is boasting about the 50.000+ innovations. In a nice way, however, because the site is actually a lot of fun.

You enter an interactive movie telling a story, in which you have to find and pinpoint certain hotspots with your mouse - these hotspots obviously indicating 3m innovations. You’ll also get a [...]

AdJab and Marketing Vox have pointed to it, so I might as well: An interesting Article on Business Week (again) about some companies / industries putting more budgets into online campaigns with videos vs TV campaigns.Nothing really new, but getting the business week perspective is nice - and also shows that the topic is more [...]

Adage reports, that Nike has a billboard on the NY Times Square (1.5 million people see it every day!), where people can interact with the billboard via SMS and customise a sneaker they like. And once they’re done, they get an SMS with the picture of the shoe and a URL, where they can purchase [...]

Some might have seen this. The One Show Interactive is up, so you can now browse the fantastic entries - and see what was hot in 2004 in interactive advertising.Most applauded was all the stuff Crispin Porter + Bogusky, Miami did - mainly for Burger King, of course. Burger King was also named the client [...]

Evan and Gareth are sent on a mission by Axe: They need to find out the best way to pick up chicks, tagline: “play or be played”. They have a playbook with different ways to approach and pick up a girl and are now testing all the moves. More or less successfully, but funny nevertheless.The [...]

This seems to be a good idea: Vidsense. A program working similar to Googles Adsense. Only difference: the context-sensitive input are little video clips. They are, of course, preceded by short adverts - 15-30 secs long. The clips are about 45 secs to 90 secs long. And the videos don’t start to play, unless a [...]

NY Times has an interesting Article about The phenomenon of Gawker Media run by Nick Denton. It reveals a little on how it works (and how they - the bloggers - work), plus a little unofficial information on the finances behind it.

For your bookmarks:
These icons link to social bookmarking sites where readers can share and [...]

The Guess-the-Google is fantastic. We all know the Google feature of searching for visuals by entering a certain search term. Now this site turns it around. It shows 20 images and you have to guess, which search term produced these images. I had an easy start. All 20 images showed maps. So I entered map [...]

…truly amazing, what kind of developments you can even find in the virtual world of multi-player online role-playing games, as an article on clickz says about a virtual ad agency. It’s within the game “second life”, which let’s users craft and sell virtual products. And because you can sell products much better, if people know [...]