in the press (again): changes to the advertising and media landscapes

Some articles about shifts to new media:

  • the nytimes warns advertising agencies that clients are faster in adopting to new advertising opportunities (online being only one option) than the regular ad agency. Disappointing for agencies – they also state the while agencies used to push clients, it’s now the other way around…
  • The WSJ warns the new media not to loose grip in keeping up with new developments. They state examples of yahoo having lost out to Google, Netscape to MS, Yahoo and Google, etc. Message: always stay on top…
  • The Times Online states that AEGIS, a media buyer, sees big shifts of media budgets moving online.

Reading this and other articles in the past, the new media is gaining ground. First, because advertisers need alternatives to classical advertising, secondly, because they can save big money by going online.
Good for us.

The SithSense

Again, something from BK: the sithsense. Lord Vader guesses your thoughts. It took him 17 questions to guess what I was thinking. Which was nothing in particular at first and turned into something concrete while I was answering his questions. Funny – did he influence my mind at the same time :)
Disturbing: at the end, an odd looking “King” comes in and seems to whisper the answer to Lord Vader. As if he needs BK to help him out… weird. Don’t think this will make it as viral as the chicken.

3m with a brilliant interactive B2B campaign

At 3meverywhere.com 3m is boasting about the 50.000+ innovations. In a nice way, however, because the site is actually a lot of fun.

You enter an interactive movie telling a story, in which you have to find and pinpoint certain hotspots with your mouse – these hotspots obviously indicating 3m innovations. You’ll also get a short explanation every time you find one.
And if you don’t find all 15 you’re supposed to, you get a second try – while the game remembers the one’s you found so you only have to hunt down the spots you’re missing.

Another big Nike thing – choose your sneakers on the billboards

Adage reports, that Nike has a billboard on the NY Times Square (1.5 million people see it every day!), where people can interact with the billboard via SMS and customise a sneaker they like. And once they’re done, they get an SMS with the picture of the shoe and a URL, where they can purchase it.
Nice. I just wonder: the service is only available a few hours per day. How do you manage a couple of thousand people standing in front of the billboard and have each one customize their shoe? Or will there be thousands of disappointed people, because they never got their go at fiddling with this billboard?