Archive for April, 2005

OK, of course I read about this in the past, but it I guess personal experience reinforces memory and thinking much better. I’m talking about advertising in RSS feeds.Some days ago, I read about Google starting to do that, but I never gave much thought to it.Now I actually saw the first ad in one [...]

Link update:in the by now really interesting discussion with Martin, he pointed me to bowfly and in the comments of Martins post, Markus pointed me to Netzpolitik, which had an article about Vores Oel.Both breweries, bowfly and Vores Oel, are excellent examples of OSM, as people can create their own beer, and in [...]

Much has been written lately about open source marketing. (So I thought I add to the rumble.)The trigger for this movement is simple: Publishing has become extremely easy with the internet and a range of simple tools for easy publishing text, images, videos, etc.And because they can, they do. Wikis, Blogs, etc. are all a [...]

24/04/05The Economist also refers to Murdochs statement. And though being part of the traditional media, it objectively admits that the media need to rethink their future profile.
22/04/05:Marketing Vox has a short article on this matter: the decline of classifieds in the papers will decrease by 20% by 2007.
And Adrants announces a study by Forrester and [...]

Power these days is more than ever a matter of information. Whoever controlls the information has the best access to power. Might not use it effectively, but that’s a matter of strategy. First comes access to information and thus (theoretical) power.
Being an employee of a creative online advertising agency, I noticed that the most crucial [...]

motorblog has sold all its letter E’s to BMW, who made a 3 out of it, linking to its site for the new BMW 3 series.

Nice idea, and I am going mad, because I wanted to do this thing for a different client, but because they pushed their campaign from January to god knows when, [...]

OK, another German site, but the idea behind this can be tested by anyone. quelle.de has a script on it’s website that opens the “what’s new” page (including a video with the “news-cast” - an advert) when you press the Q button, no matter where you are on the site.

Now that in itself is a [...]

A nice idea from Austria: produce a shitty TV ad aimed at people <30 and then ask them to make it better (which is the translation of the URL: Machsbesser.comYou have to send in your script or a little clip, and if you win, you get to participate in the professional production of your own [...]

radio42 finally had to close down. The big corporations like SONY-BMG, UNIVERSAL, EMI and WARNER - who are responsible for most of the sh** on the music market, managed to close down (amongst others, I assume) one of the few web radio stations who actually didn’t play much of the big guys sh** but rather [...]

Ever wondered, if the multi-function approach can stop? Here is someone who found a not extremely important but very nice gadget that has no mp3 player integrated. But it should do, according to him. And if you also always felt like there is an mp3 player missing in your PEZ, then you can pre-order this [...]

Having spent the last couple of weeks working late (and on the weekends) I have had rather unpleasant stress levels. Short timings, insufficient briefings, incomplete teams and a bunch of deliverables. And of course I asked myself the one question: what happens if we (I) fail. But at the end of the day, I calmed [...]