2005 March | Web Jungle

Archive for March 2005

Who will have the last shot in the spamming war?

March 24, 2005 | Author thecod

Adfreak references an article that announces IBMs new tool which spams the spammers.
It basically sends all spam back to its originator. But, as Adfreak rightly assumes, this will probably just result in a huge trench war…
And honestly, can this program really differentiate between actual sender and possibly faked email addresses? Will innocent people be spammed, because people hijacked their email addresses? This should better be sorted out…

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long absence – sorry. but here is a nice ad in an unusual place

March 24, 2005 | Author thecod

I have been overwhelmed with worked the last couple of weeks. Tight projects with unpleasant working hours. You know what I mean.
But on one of my flights I found this in airport bathroom:

The copy says, more or less: “even more sweatier hands you can get in the new mercedes cls from Sixt”. However, here it doesn’t say “sweaty” in German, but instead they chose a word which means almost the same but could also refer to the fact that your hands are wet.
Nice placement, nice idea…

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Pimping Burgers for 52MB

March 1, 2005 | Author thecod

Here is a campaign I like once again: pimpmyburger.com from, well of course, Burger King. And, apparently an agency from Germany.
I like this, because it once again shows, how much better the internet is as a storytelling medium. The TV campaign (if there is one – I haven’t seen any ads yet) will again show only 30″ worth of content, driving to the site, which tells the whole story (some 52MB worth of footage).

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JWT wants to trailblaze again

March 1, 2005 | Author thecod

JWT have changed their way of thinking: they want to “stop interrupting what people are interested in and be what people are interested in.”
While the idea is nice for the consumer and certainly the right approach in todays cluttered, ad-tired world of TiVo & Co, I wonder how they will manage to persuade their clients to fully commit to this path, too. If JWT does this 100%, they will have to deselect many of the traditional media. And change the way they creatively package their messages. Both might lead to doubts among some of the more traditional advertisers.
But then again, maybe JWT wants to acquire different ones in the future. Focusing only on brands that like to take up that challenge.
Second thought. May be the ad industry in the US is already so “desparate” that this is actually the only way to go?
We’ll see how it develops. I personally favour that move, because that probably means that we’ll see lots of interesting interactive stuff from JWT in the future.

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