I hacked Bruno’s Desktop

Here is a great online advertising campaign from Cisco: Hack the hackers desktop. Yes, you can. Go to http://217.110.32.100/ (it’s in German) and you can „hack“ into Brunos desktop.
Once you’re there, you can see his desktop, with everything on it (including photos of his Girlfriend Cisca). And you can see who’s also online on his desktop through an intrusion detektor (you can also see what they look at!).

There are many other features, like his personal hacking blog, eCards and his email program with many emails going back and forth between him and Cisca, ending abruptly last Oktober. I guess he was „in prison“ for 3 months, having been caught hacking (the last email with the cisco ad of Bruno as a prisoner gives it away – but now he seems to be online again…)

Nicely done with lots of stuff to explore and play around with. I really like online campaigns like that !

(via)

The hype of blog advertising is sooo 90’s

One of the headlines these days is that one of the Gawker advertisers pulls out of the deal.
NetworkLandscape has a long interview with Jason Calacanis of weblogs.inc, who tells us a lot about blogging and advertising and the merry future of both together.

But, reading about all these ad-eager bloggers I also read an article in clickz which writes about tracking of online advertising in blogs. Not banners, which are easy to track, but also a new form, ads as a post (which come with comments and trackback like a regular post), which are not so easy to track.
Also, aggregators (RSS Feeds) play another role in distorting the overal statistic of page views and ad views. Another concern by critics is, that bloggers simply talk to each other, implying a small total readership in the blogosphere overal.(via)

I think, the total readership is far from small (27% of the US population reads blogs), so this implies also a multiplier effect any piece of info experiences. And this exactly the reason for all hype around blogs over the last couple of months and years (depending on which country you live in).
But: Even though there is a hype about advertising with blogs in various forms, this has not yet reached anywhere near standard-procedure. So it reminds me of the „good ol‘ days“, when everyone who majored in HTML+Homepage thought they can build an empire based on selling advertising space…

Using blogs and commentary to underline your ad message

A great idea I read about at adrants: in addition to linking your banner to your own microsite or landing page, have links underneath it, that send the user to a blog or other site that comments in a favourably way about your product. Let others talk, it’s much more credible. Look on the banner for a Haruki Murakami book and the text underneath it here.

Enemy on board

A nice idea of Financial Times Deutschland that backfired, because their rival Handelsblatt had a mobile phone cam with him.
Take a look at the photos in this Handelsblatt Blog.
The first one, a truck-billboard, was parked outside the Handelsblatt Offices, with the billboard saying: „a little note for you not to forget to congratulate FTD turning 5 years old“.
The second one shows the driver of the truck, reading a Handelsblatt Newspaper…
On second thought – what if this second picture was photoshopped?
Anyhow, I thought it’s quite funny.

Help radio42 !

Do you like lounge music? Chilling grooves, downtempo sofasurfer music or latin funk vibes? Or as radio42 says it: FINEST ELECTRONICA CHILLED WITH AMBIENT & DOWNTEMPO, MIXED WITH HOUSE & LATIN, STIRRED WITH NUJAZZ AND BLENDED WITH SOULFUL FUNKY BEATS.
Well, if we want to keep listening to radio42’s great music, as I do most of my time at home or at work, we need to help Bernd, who is running this 24h radio station, to set it up outside of Germany (the GVL – a German music licence organization – will charge a lot more money from march onwards, writes Bernd).

He found a viable solution already, working together with „lounge radio“ in Switzerland, as you can read on the website. However, he seems to be needing additional server capacity for streaming the music. So who can help, who can offer free a) SHOUTcast Server or b) Windows Media Server with 100MBit/sec. unmetered and guaranteed bandwidth?
If you can help, visit the website, where you can find contact information.

I, for one, would like to thank anyone who can help, in advance, as I love this station (and cannot help myself).