Archive for February 2005

Choose RSS Spam!

Micro Persuasion doesn’t know how new this is, nor do I. But it is absolutely fascinating. One advantage of RSS was the avoidance of spam, because RSS feeders “pull” the info when you want it to, and in addition, you can look at the preview without any graphics, ie ads. And now USAToday.com offers classified advertising feeds. So you can choose (!) to have advertising via your RSS tool.
Incredible. I wonder how many people opt in for that!

Advertising in online games increases sense of realism?

A news clip from clickz:Game Developer Signs a ‘Massive’ Ad Deal. Not new, this concept, but seemingly a trend developing strongly. Online games with live ads on billboards within the gaming environment are shown to non-subscribers only. A research has apparently shown, that gamers like the ads (as long as they don’t interrupt), because they increase the sense of realism in the game. Funny, isn’t it? One of the only instances I ever heard of, where advertising provides an added value other than, may be, product information or entertainment through the ad itself.

The idle potential of the blogosphere

Everyone surfing blogdex or other sites of this nature will already have experienced it: you find an interesting topic, but when you land on the blog itself, it’s in a language you don’t know. So you can’t digest the info, you won’t link to it and the information is hence not transported further down the network of blogs. This is the one reason I write this blog in English, which is, like it or not, the common language of the web. And I am lucky enough to be able to read both German and English blogs. But when I zap through blogspot blogs, very often I land on, for example, spanish blogs, which I only understand 50% of the times or other languages, which I don’t understand at all.
Alwayson has an article on MT (Machine Translation):The Blogosphere: Lost in Translation?. MT is still far from perfect and provides more added value to your surfing, if you’re searching for humour and entertainment rather than real translation… But watch the companies that work on it. Should they at some point deliver better results, then it will be the next big thing in the blogosphere and help to connect the sofar through the language barrier disjointed parts of the web.

Cupid’s Catapult – simple and viral?

A small and simple game for Hilton Worldwide Resorts: Cupid’s Catapult. You have to catapult yourself into the arms of your lover. You can enter a prizedraw to win a romantic holiday…
The nice feature: you can challenge your friends – not only by sending them an invite per email, but also by setting up your own exclusive league in which you only compete against each other.
But will this little extra feature be enough to make it a viral success? Don’t know. The game itself isn’t really that fascinating. After a few rounds I was tired of it already…

(via)

Kill the Autolink

Nothing on the web can bother people too much until someone codes a solution to it. To continue the google story: here is a code for Killing Google AutoLink. Haven’t tested it yet, but will do later on.

I hacked Bruno’s Desktop

Here is a great online advertising campaign from Cisco: Hack the hackers desktop. Yes, you can. Go to http://217.110.32.100/ (it’s in German) and you can “hack” into Brunos desktop.
Once you’re there, you can see his desktop, with everything on it (including photos of his Girlfriend Cisca). And you can see who’s also online on his desktop through an intrusion detektor (you can also see what they look at!).

There are many other features, like his personal hacking blog, eCards and his email program with many emails going back and forth between him and Cisca, ending abruptly last Oktober. I guess he was “in prison” for 3 months, having been caught hacking (the last email with the cisco ad of Bruno as a prisoner gives it away – but now he seems to be online again…)

Nicely done with lots of stuff to explore and play around with. I really like online campaigns like that !

(via)

The hype of blog advertising is sooo 90′s

One of the headlines these days is that one of the Gawker advertisers pulls out of the deal.
NetworkLandscape has a long interview with Jason Calacanis of weblogs.inc, who tells us a lot about blogging and advertising and the merry future of both together.

But, reading about all these ad-eager bloggers I also read an article in clickz which writes about tracking of online advertising in blogs. Not banners, which are easy to track, but also a new form, ads as a post (which come with comments and trackback like a regular post), which are not so easy to track.
Also, aggregators (RSS Feeds) play another role in distorting the overal statistic of page views and ad views. Another concern by critics is, that bloggers simply talk to each other, implying a small total readership in the blogosphere overal.(via)

I think, the total readership is far from small (27% of the US population reads blogs), so this implies also a multiplier effect any piece of info experiences. And this exactly the reason for all hype around blogs over the last couple of months and years (depending on which country you live in).
But: Even though there is a hype about advertising with blogs in various forms, this has not yet reached anywhere near standard-procedure. So it reminds me of the “good ol’ days”, when everyone who majored in HTML+Homepage thought they can build an empire based on selling advertising space…

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