Archive for February, 2005

Micro Persuasion doesn’t know how new this is, nor do I. But it is absolutely fascinating. One advantage of RSS was the avoidance of spam, because RSS feeders “pull” the info when you want it to, and in addition, you can look at the preview without any graphics, ie ads. And now USAToday.com offers classified [...]

A news clip from clickz:Game Developer Signs a ‘Massive’ Ad Deal. Not new, this concept, but seemingly a trend developing strongly. Online games with live ads on billboards within the gaming environment are shown to non-subscribers only. A research has apparently shown, that gamers like the ads (as long as they don’t interrupt), because they [...]

Everyone surfing blogdex or other sites of this nature will already have experienced it: you find an interesting topic, but when you land on the blog itself, it’s in a language you don’t know. So you can’t digest the info, you won’t link to it and the information is hence not transported further down the [...]

A small and simple game for Hilton Worldwide Resorts: Cupid’s Catapult. You have to catapult yourself into the arms of your lover. You can enter a prizedraw to win a romantic holiday…The nice feature: you can challenge your friends - not only by sending them an invite per email, but also by setting up your [...]

Nothing on the web can bother people too much until someone codes a solution to it. To continue the google story: here is a code for Killing Google AutoLink. Haven’t tested it yet, but will do later on.

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Here is a great online advertising campaign from Cisco: Hack the hackers desktop. Yes, you can. Go to http://217.110.32.100/ (it’s in German) and you can “hack” into Brunos desktop. Once you’re there, you can see his desktop, with everything on it (including photos of his Girlfriend Cisca). And you can see who’s also online on [...]

One of the headlines these days is that one of the Gawker advertisers pulls out of the deal.NetworkLandscape has a long interview with Jason Calacanis of weblogs.inc, who tells us a lot about blogging and advertising and the merry future of both together.
But, reading about all these ad-eager bloggers I also read an article in [...]

A great idea I read about at adrants: in addition to linking your banner to your own microsite or landing page, have links underneath it, that send the user to a blog or other site that comments in a favourably way about your product. Let others talk, it’s much more credible. Look on the banner [...]

A nice idea of Financial Times Deutschland that backfired, because their rival Handelsblatt had a mobile phone cam with him.Take a look at the photos in this Handelsblatt Blog.The first one, a truck-billboard, was parked outside the Handelsblatt Offices, with the billboard saying: “a little note for you not to forget to congratulate FTD turning [...]

Do you like lounge music? Chilling grooves, downtempo sofasurfer music or latin funk vibes? Or as radio42 says it: FINEST ELECTRONICA CHILLED WITH AMBIENT & DOWNTEMPO, MIXED WITH HOUSE & LATIN, STIRRED WITH NUJAZZ AND BLENDED WITH SOULFUL FUNKY BEATS. Well, if we want to keep listening to radio42’s great music, as I do most [...]

So, having written about viral in the last post, I now found an hint at adrants that you can now actually buy a viral marketing idea ateBay! Viral Marketing specialist Asa Bailey has an idea for video clip that he expects to reach several million people in 6 months. And now he is trying to [...]

Viral Marketing has long been a buzz word. And continues to be. It is amazing the kind of things advertisers do. McDonalds had the Lincoln Fry campaign, which started as what looked like an ordinary blog (except some people soon expressed doubts about the seriousness of this blog - and they were right).The blogosphere has [...]