Archive for January, 2005

Whilest reading an article in the Journal Gazette about branding (linked to from the caffeinegoddesses blog I cam across an interesting fact:
“Occasionally, a company pulls it off with little notice. Ford Motor Co. now makes more profit financing the sale of cars than it does on the cars themselves, although few outside of Wall Street [...]

Well, it seems that the whole thing is being settled rather fair. I couldn’t really imagine VW suing these guys, that would have damaged their image more than the spot did…ad-rag also states that the clip was indeed published through Lee and Dans Website. Surprising, isn’t it??

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Wizbang has a reference to the brilliant VW ad that has been around the web for the last couple of days. Even though VW claims it did not produce this ad and is now even considering legal actions against the creator of this ad, one cannot argue, that the clip is funny and surely helping [...]

Adding to my comments below, blogs have had their influence on the news in the past. I can recall a recent case in Germany, where one blog started a media run on a company selling mobile-phone ringtones, condemning their practises of business aimed at teenagers. I am sure similar cases can be found in other [...]

I am new to this blogworld, even though I know about this phenomenon for quite some time. But now, that I joined this world, I am truly amazed about the amount of blogs out there. Only when you subscribe to blogger, you can get lists of recently updated blogs. And there are so many out [...]

I love good stories. And I really enjoy ad campaigns that tell a story, rather than simply sell a product. Examples are, of course, http://www.bmwfilms.com or the American Express Seinfeld Webisodes, which are apparently not online any longer. Admittingly, these examples are quite old when measured by digital standards.There was another campaign, which amazed me. [...]

Here is my first recommendation in this blog. A blog by a girl who calls herself caffeinegoddess: Cup of JavaIt’s rather frequently commentary on what’s going on in advertising with many cross-links. I came across this by accident a few days ago and have now bookmarked it. Check it out!

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So here I am. Just created a “blog”, wondering if ever anyone will read it. But hey, I’ll give it a try, see what happens…

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